Secret Marketing Strategies
Discover the marketing secret they use to lure you, whether in an infomercial, email or classifieds or any kind of advertisement. If you want to ramp up your marketing campaign, check out some of these strategies below:
1. The "It's Possible Now" Strategy
The "we live in a time where it’s possible to (your product's benefit)..." strategy tells your prospects it's the perfect time to gain their desired benefit because of the resources that are available to us in this day and age. Of course one of those resources would be your product. You would relate your product to the type of new features it has; for example, new technology, new materials, new chemicals, etc.
2. The "First Things First" Strategy
The "the very first thing you must do before you (your product's benefit)..." strategy tells your prospects the first step they should take before they try to improve their life. It could be purchasing your product or something they need to do after they own it. You could even tell them if they get the first part wrong it could cost them time, money, emotional distress, etc.
3. The "Left Behind" Strategy
The "tons of people are jumping on the bandwagon, are you being left behind?..." strategy tells your prospects that they could be missing out on an opportunity to reach their goals with your product. You can remind them that they may have already heard about it on TV, in print publications, on the radio or on the Internet.
4. The "Heard It All Before" Strategy
The "we have all heard it before (a common saying)..." strategy tells your prospects a statement that will help support your product. You should use one that is widely known in the world or in your targeted niche. It can be powerful because it's already branded in your prospect’s mind and they likely already believe it.
5. The "Write This Down" Strategy
The "take a few minutes and write down the things you want to change about (something related to your product niche)..." strategy tells your prospects to take a physical action other than just reading your ad. It will actually persuade them on paper to purchase your product. It's like they are writing your sales letter for you.
6. The "They Don't Know" Strategy
The "most of the experts don't even know about it yet..." strategy tells your prospects that they will even have an advantage over the experts if they purchase your product. Newbies that have strong professional competition need all the help they can get.
7. The "Head Start" Strategy
The "if you want to get a head start, don't show this link to anyone..." strategy tells your prospects that they are one of the first people to have a chance to purchase your product. They will like the secrecy of the link and the privilege of gaining their desired benefits before everyone else.
8. The "Leave And Lose" Strategy
The "act now, once you leave this page, you will never see this offer ever again..." strategy tells your prospects that today will be their only chance to order your product. Not tomorrow, not next week, not next month, etc. Most people will think it's a marketing ploy so just remind them that it's not. It shows them that you know what they are thinking.
9. The "Success In Common" Strategy
The "people who succeed have one critical thing in common..." strategy tells your prospects they need one crucial thing in order to gain their desired benefit. Of course, you need to persuade them that it is your product. You could tell them that some people have the right attitude but not always the right tools to improve their life.
10. The "Not Much Room" Strategy
The "I only have room on the call for (no.) people and I already gave away (no.) spots before I sent you this..." strategy tells your prospects that they need to register for your teleseminar right away. People will realize they weren’t the first to hear about it and those other people could have told others about it.
11. The "Enrollment Fee" Strategy
The "we're completely waiving your enrollment fee and even giving you ($) in bonuses..." strategy tells your prospects that you normally charge people an enrollment fee for your product or membership site. They will feel privileged they don't have to pay the fee like others have in the past. The extra bonuses will just be the icing on the cake.
12. The "Sell And Raise" Strategy
The "make at least (no.) affiliate sales and I'll add another $(no.) commission to each sale..." strategy tells your prospects that they can make a higher commission rate if they reach your sales goal. It will really motivate them to promote your affiliate program and give them something to strive for.
13. The "Keeping A Secret" Strategy
The "I've been keeping something to myself for a long time..." strategy tells your prospects that you have been keeping a secret to yourself. You could tell them it's about an exciting product you’re getting ready to release and you can't keep it to yourself any more. People will want to see what would be worth so much that you couldn't tell them before about it.
14. The "Make It Longer" Strategy
The "get more for your money and upgrade your membership length..." strategy tells your prospects that if they purchase a longer subscription to your membership site now it will be cheaper in the long run. For example, you could say your monthly fee is $10 and your yearly fee is $100, so they would save $20. You could even tell them if they decide to upgrade to a 1-year membership later on it will be $10 more which is $110. It will create a sense of urgency to upgrade to a yearly subscription now.
15. The "Official Launch" Strategy
The "(no.) hours/days/weeks till the official launch..." strategy tells your prospects to prepare to purchase your product when it launches. They will have time to clear their schedule, save money, promote it to their own prospects (if you have an affiliate program) and reminds them that you will e-mail them on a certain date and time.
16. The "O.T.O. Buzz" Strategy
The "check out the testimonials of our O.T.O. (one-time offer)..." strategy tells your prospects on your first web page they will see an O.T.O. (one-time offer) on your second page. By showing them testimonials before they see your ad, they will want to see what all the fuss is about.
17. The "Won't Believe It" Strategy
The "I didn't believe it, and I know you won't either..." strategy tells your prospects that you know they won't believe your product’s claims because when you first saw the product's ad, you didn't either. This will eliminate them not believing your product claims because you already brought it up and they may want to prove you wrong.
18. The "Years Into Minutes" Strategy
The "what took us (no.) (months/years) to develop you can have in minutes..." strategy tells your prospects that it would take them months or years if they tried to gain their desired benefit by themselves. Most people want to save time and would opt for the ‘few minutes’ idea.
19. The "Code Cracker" Strategy
The "I've finally cracked the code..." strategy tells your prospects that your obsession or dedication to solving their problem has finally paid off. You could also tell them how much time, money, research, etc., has been invested in your product.
20. The "Eye It Yourself" Strategy
The "for your eyes only..." strategy tells your prospects that your message or offer is just for their private viewing. Your subscribers will like the fact that they will get closed-door knowledge about your product and will have the first-chance opportunity to benefit from it.
21. The "Product Retirement" Strategy
The "I'll be retiring this product when I hit an undisclosed number of sales..." strategy tells your prospects that they better order now because they don't know how close you are to your target number. You can tell them since they are still reading this, there are still some available and you’re very close to your sales goal.
22. The "It's Being Sold" Strategy
The "this product is presently selling for a whopping ($), you can see it for sale at (the URL), but you'll get as a bonus..." strategy tells your prospects that if they purchase your product, they will get a bonus product that is currently selling every day. It will make your main product seem like a bargain, especially if the bonus is being sold for more than what your product costs. You can tell them that you made a deal with the owner.
23. The "Try It" Strategy
The "you don't even have to buy my product now, just try it for $1 down and I'll bill you in thirty days for the rest..." strategy tells your prospects they can get the benefits of your product without investing a lot of money upfront. You can even tell them if they don't like your product, you'll even refund the $1. It will remove all their risk and get them to commit to purchasing your product. If they fall in love with it, I'm sure they won't return it.
24. The "Relaunch" Strategy
The "after numerous requests, I re-launched my sale but, to be fair to the first-time buyers, I had to raise the price a little..." strategy tells your prospects that if they miss out on your first sale, they can still purchase your product for a lower than normal price. They will have another chance to purchase it again before the price goes back to normal.
25. The "Long Run" Strategy
The "forget about paying an ongoing monthly fee to (your product's benefit)..." strategy tells your prospects that, unlike your competition, you offer the same benefits for a one-time fee. You can remind them that paying a monthly fee will be more costly in the long run.
26. The "Affiliate Bribe" Strategy
The "join my affiliate program and get a (no.) discount..." strategy tells your prospects that if they sign-up for your free affiliate program you will sell them your product for cheaper than the normal retail price. Even if they don't become active affiliates right away you'll have them on your affiliate opt-in list and they may promote one of your older or newer products in the future.
27. The "$1 Bombshell" Strategy
The "how to turn $1 into ($ a huge amount) worth of..." strategy tells your prospects that they could get a ton of products for only one buck. You wouldn't make much unless you charge them another fee later on for something else (like a $1 trial). You could even tell them you'll refund their dollar if they don't like the products.
28. The "Help Wanted" Strategy
The "help wanted: I'm looking for (no.) motivated people that want to (your product's benefit)...” strategy tells your prospects that you will only be selling so many spots or copies of your product. Plus, the 'help wanted' statement will attract people that want a new job or want to earn extra money from home. The word "motivated” tells people that you want people that are serious about improving their life.
29. The "Beneficial Secret" Strategy
The "you’re about to learn the (benefit) a day/week/month system that they don't want you to know about..." strategy tells your prospects that your product or sales letter reveals a beneficial system that other people are keeping a secret. For example, it could be a step-by-step system that is making so much money every day, losing so many pounds every week, etc.
30. The "Give Away And Earn" Strategy
The "give away our free (type of information product) and earn ($)..." strategy tells your prospects that they can join your affiliate program and rebrand your freebie with their affiliate link. People know that it's easy to give away stuff and they can earn some nice commissions doing it.
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